The Vegan Approach was founded by two passionate and long term vegans, Chrissy Leyland and Kelly Slade.  We met in London where we organised vegan food fairs. These events were a huge success with hundreds of participants enjoying the food, but we discovered that in many cases there were still barriers to participants going vegan.  We therefore devised the London Vegan Pledge in 2008, which was a comprehensive programme offering support to transition to a vegan lifestyle.

To bring our successful programme to more people, we founded the Vegan Approach in 2012.  Kelly has now moved on, but Chrissy is joined by Elizabeth King and Rob Masterson.  Together we devised our 6 steps to going vegan talk, which we deliver at vegan festivals around the country. 

If you would like us to present a talk or to show our video at your event, please email us info@theveganapproach.co.uk

Chrissy Leyland

I went vegan when I was 15, I’d given up eating meat two years earlier, but I realised that by consuming dairy and eggs, I was still contributing to animal suffering. I found out that dairy cows were continually made pregnant to produce milk, and separated from their calves at birth, the males being shot or reared for veal. I didn’t want to contribute to this cruelty, but going vegan seemed like a big step for a teenager in the 1980s, so I decided to try it for a month, and having a goal of one month made it seem more achievable.

Once I started it was so much easier than I thought it would be and over 30 years later I’m still vegan!   After many years of vegan campaigning, I co-founded the Vegan Approach to help support others to go vegan, for animals, the planet and human health.

I currently live in West Yorkshire, and I love cooking for my vegan family, and introducing vegan food to others. My experience in working in vegan cafes and catering at events has given me a good knowledge of the amazing range of vegan options available.

Elizabeth King

I was brought up on a small farm and this eventually led me to become a vegetarian when I was 19. However it took me another 31 years before I went vegan. I closed my eyes to the cruelty involved in dairy and egg production, thinking that it was too difficult to become a vegan – how wrong I was.  

I’ve now been vegan since 2005 but, like so many other vegans, wish I’d done it sooner. During my transition to veganism I did a lot of research into what constituted a well planned vegan diet and this inspired my current passion for vegan nutrition. I have a University certificate in plant-based nutrition, am a member of Plant Based Health Professionals and I keep up to date with the evidence surrounding vegan nutrition. The benefits of a whole food plant based diet are becoming known to the wider population and recent research has shown that many non vegans are very receptive to health messages about veganism

I also live in West Yorkshire and am involved in my local vegan group and in delivering our 6 steps to going vegan talk at events in the north. I’m the first person to contact to arrange a Vegan Approach talk.

Rob Masterson

I went vegan overnight in February 2013 after being vegetarian for a number of years. My transition to a vegan lifestyle was motivated after seeing a film screening of The Peaceable Kingdom at my local vegan group.

Health and fitness are of particular interest to me and I’m a keen amateur cyclist. I enjoy cycling with vegan and non-vegan friends, and in particular demonstrating how veganism can improve athletic abilities, which is a great form of activism.

Originally, I lived in the West Midlands but now live in Devon and travel on business around the UK and for pleasure around the world. I’m passionate about sharing how easy it is to eat vegan on the go and try to share my dining experiences wherever I am.

I am also involved in my local vegan group, Exeter Friends for Animals (EFFA). My involvement in this group ranges from website and social media support to helping at our regular Exeter Vegan Market.

As I now live in the south of the UK, I deliver the 6 steps to going vegan talks in this region, London and as far away as the Midlands.

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